Set in 2012 by WACL, Gather is a day-long event for, and about, mentoring women within the advertising and communication industry. It’s held yearly at King’s Place. For each edition, a different ad agency takes on the responsibility of adapting the original branding (by Fallon) to the new theme. The creation of the 2018 campaign was assigned to MullenLowe London with a brief about celebrating the 100th anniversary of the Representation of People Act and with the Suffragettes as the main theme and visual reference point.
6 sheet and 48 sheet
Press ads in City AM and Evening Standard
Animations for social media and digital platforms
The first requirement—to adapt the logo to this year’s theme—provided me with the opportunity to suggest an actual re-brand. Moving away from the “tree” logo that had been used or tweaked along the years, we've put on the front stage the more compelling and symbolic word “gather”.
The integrated campaign appears in the local press and on a variety of digital OOH formats scattered around London. Referencing the Suffragettes movement, protest posters and action messaging, the new logo becomes the headline. Presented big and on a slant, it is bravely seizing all formats and visuals.
For the day of the event, assets included on-site branding, signage and collateral pieces such as t-shirts for staff and crew, lanyard cards, giveaway badges and notebook.
Additionally, I was tasked with redesigning the logos for Gatherings and Future Leader Award, two of WACL's other initiatives.