"Share the ride to split the cost" is a new London-based campaign for Uber Pool. Itbuilds on the insight that Londoners’ desire for cost-saving transports overrides the usual British aversion to sharing with strangers.
Collection of OOH artworks
Kingsland Road canvas
Shoreditch High Street canvas
The campaign uses a range of catchy headlines supported with textural aerial shots of London's streets and landmarks from photographers Jason Hawkes, Jeffrey Milstein and Ben Moore. From design development to artworking, I ensured Uber guidelines were followed and adapted to a variety of digital and print supports and bespoke formats.