Samaritans is a UK registered charity thattrains volunteers in becoming expert listeners, so they can help callers opening up and support them with whatever they are going through.
The We listen campaign encourages people to contact Samaritans before feeling suicidal, as soon as they start struggling to cope. Each layout voices a personal claim which implies wellbeing but instead reveals psychological discomfort and distress.
With this design proposal, the hidden message in each claim is typographically identified. Colour, distortion and blur suggest the state of mind.