BHF_POSTER.jpg

British Heart Foundation

  • Client: British Heart Foundation
  • Year: 2019
  • Discipline: Poster design

It Starts With Your Heart, is a new emotional campaign for the British Heart Foundation to inform on the wider extent of BHF’s research, which includes heart, as well as, all other circulatory diseases.

As part of it, and as an incentive to educate parents and children, the film prompted viewers to visit the charity's website to order a free, glow-in-the-dark, poster relaying fun facts and stats. 

I was tasked with designing and artworking the A2 poster, which was then digitally printed with an additional layer of transparent, phosphorescent ink screen printed over the heart and circulatory system drawing.

BHF_enframe.png

Call to action endframe revealing the poster glowing in the dark

BHF_enframepic.gif

Stills featuring the poster

BHF_POSTER_front1.jpg

Poster detail (top front part)

BHF_POSTER_front2.jpg

Poster detail (front bottom part)

BHF_POSTER_front3.jpg

Poster detail (back top part)

BHF_POSTER_front4.jpg

Poster detail (back bottom part)

BHF_POSTER_WELSH.jpg

Welsh version of poster