It Starts With Your Heart, is a new emotional campaign for the British Heart Foundation to inform on the wider extent of BHF’s research, which includes heart, as well as, all other circulatory diseases.
As part of it, and as an incentive to educate parents and children, the film prompted viewers to visit the charity's website to order a free, glow-in-the-dark, poster relaying fun facts and stats.
I was tasked with designing and artworking the A2 poster, which was then digitally printed with an additional layer of transparent, phosphorescent ink screen printed over the heart and circulatory system drawing.