For 2018, the identity took the Suffragettes—and more generally protesting—as a visual reference point. In 2019, this very boldness is maintained and re-embraced and associated to a new palette of strong and complementary colours. The simple, yet striking, graphic ideas of the overlay and of the split embody the powerful topic of changemaking.
The integrated campaign appears in the local press and on a variety of digital OOH formats scattered around London. For the day of the event, assets included on-site branding, signage and collateral pieces such as t-shirts for staff and crew, lanyard cards, and a Powerpoint presentation
