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Rondine

  • Client: Rondine Ltd
  • Year: 2014
  • Discipline: Identity

Rondine is a London based investment management firm founded in order to invest capital in Sub-Saharan Africa (through The Africa Long Term Value Fund).

The swallow is a strong positive symbol of the presence of the firm on both territories.

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Stationary

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Vellum wrap detail

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LQID

  • Client: LQID
  • Year: 2017, 2018
  • Discipline: Identity

LQID is a website and app that brings banking and trading services into one digital platform. It was won by MullenLowe London in 2016 over a pitch led by MLL on the branding and advertising end, and by Profero for the digital strategy. 

After a year spent on developing its product, the client came back to MLL during late 2017 with a brief to refine and fully develop the brand, drafted during the pitch phase, in view of the full launch in the summer 2018.

I was tasked with revising the logo entirely. Identifying imperfections in drawings and proportions, I then looked at re-balancing and smoothing these out in order for the mark to be flawless and performant at every scale. 

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New logo and its architecture

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New lockup's architecture and set

I also devised the brand’s wider visual identity which developed into guidelines and a set of rules stress-tested across print and digital formats. 

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Range of printed explorations and executions

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Guidelines (selected spreads)

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Full guidelines

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Hertford Children's Book Festival

  • Client: HCBF
  • Year: 2014, 2015
  • Discipline: Identity, illustration and campaign design

Hertford Children’s Book Festival is an annual event celebrating children literature and looking to ignite a love of books in them. In 2014 DLKW Lowe was appointed to work on a full rebrand and a campaign to promote the second edition of the festival.

I produced a typographic, playful identity and a set of illustrative posters for the campaign.

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Poster

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Poster detail

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Posters

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Poster detail

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Poster detail

For the third edition, the identity and the illustrative playful style were carried over onto a new range of posters.

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Poster

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Poster

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Double-page spread