Truth Project
- Client: Truth Project
- Year: 2018
- Discipline: Branding, Campaign design
JA> The work we have done for The Independent Inquiry into Child Sexual Abuse and ‘The Truth Project.’ It’s the most difficult subject I have worked on and I am proud of the work we have done. The sensitivity and respect with which our whole team have developed a campaign which will help people make a life-changing choice is humbling. It’s testament to both the creativity and humanity of both our agency and the foresightedness of the client team.
Almost impossible to choose as they're all so memorable, but Government business feels particularly special, winning briefs for Public Health England and IICSA’s Truth Project come to mind. There's a great feeling that comes with knowing the work will go on to make really important changes in society and support our public sector services.
The brief for the campaign is to raise the number of people providing evidence to the IICSA's Truth Project sessions where survivors of abuse can offer personal testimonies.
So far the Truth Project has only held meetings with 500 participants since 2015. In contrast, the Australian Royal Commission into child abuse has worked with more than 7,000 people.
The campaign is to feature outdoor, radio and magazine ads. It will be launched in three regions this month before going nationwide in January.