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Uber Pool

  • Client: Uber Pool
  • Year: 2019
  • Discipline: Campaign design

"Share the ride to split the cost" is a new London-based campaign for Uber Pool. It builds on the insight that Londoners’ desire for cost-saving transports overrides the usual British aversion to sharing with strangers.

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Collection of OOH artworks

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Kingsland Road canvas

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Shoreditch High Street canvas

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Various OOH

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Bespoke DOOH

The campaign uses a range of catchy headlines supported with textural aerial shots of London's streets and landmarks from photographers Jason Hawkes, Jeffrey Milstein and Ben Moore. From design development to artworking, I ensured Uber guidelines were followed and adapted to a variety of digital and print supports and bespoke formats.  

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Bespoke Canvas in Brick Lane

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Press ads

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Full page press ads (Metro back covers)