WW_1a.gif

Wellbeing Week

  • Client: MullenLowe London
  • Year: 2016
  • Discipline: Identity and promotional design

Wellbeing Week is an agency initiative led by the HR department. It allows employees to attend various events, such as classes, workshops and lectures, during a whole week, twice a year.

As a result of its growing success over the past years, the 2016 first edition sees the launch of a visual identity and of an internal campaign.

WW_1b_Poster.jpg

Announcement poster

WW_1c_Poster_Set.jpg

Poster series

The campaign is built around a series of abstract yet airy visuals combined with a soothing colour palette to convey a sense of zen and mindfulness. It also allows for more literal, illustrative solutions when promoting specific events. 

WW_1d_Cards_Set.jpg

Cards set

WW_1e_Set_Insitu.jpg

On-site campaign