MAKE was the name of the editing and post-production studio situated within DLKW Lowe (now MullenLowe London).
The identity uses Lowe’s original blue palette and form of the parent DLKW Lowe logo (a light blue square centered within a larger dark blue circle), thus indicating MAKE’s affiliation to Lowe graphically rather than by name.
Business cards set
The moving-image essence of the brand is demonstrated on screen through animations. Print implementations use various optical effects (such as moiré) to convey the illusion of movement in a static image.