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Outvertising

  • Client: Outvertising
  • Year: 2019
  • Discipline: Identity design

Formerly known as PrideAM, Outvertising is a not-for-profit lobby group which aim is to promote the fair portrayal of LGBTQ+ people in advertising and marketing. 

The design brief had one main imperative: for the logotype to include all colours found within the flags representative of the LGBTQ+ community.

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Logotype and its construction

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Set of posters

I re-instilled the colours into an all-encompassing, ever-changing, stylised capital letter O. When used outside the wordmark, it becomes a multi-state asset, presented either full size or cropped, static or animated. 

The celebratory identity is bold, dynamic and reflects the vast array of communities within the LGBTQ+ movement.

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Stationary

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Social Posts and Guidelines

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Other applications