Formerly known as PrideAM, Outvertising is a not-for-profit lobby group which aim is to promote the fair portrayal of LGBTQ+ people in advertising and marketing.
The design brief had one main imperative: for the logotype to include all colours found within the flags representative of the LGBTQ+ community.
Logotype and its construction
Set of posters
I re-instilled the colours into an all-encompassing, ever-changing, stylised capital letter O. When used outside the wordmark, it becomes a multi-state asset, presented either full size or cropped, static or animated.
The celebratory identity is bold, dynamic and reflects the vast array of communities within the LGBTQ+ movement.