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The Unfair Series

  • Client: MullenLowe London
  • Year: 2015, 2016
  • Discipline: Identity and promotional design

The Unfair Series is an on-going calendar of talks aiming at giving MullenLowe London an unfair advantage in the workplace.

The graphic and eloquent identity intentionally positions the series as a strong key feature of MullenLowe's ethos: getting an "Unfair Share of Attention" for its clients' brands.

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Animated logo

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Poster and invite

For Series 02, the visual identity is carried over, along with a new colour scheme, while a similar yet accurate typographic play is introduced. 

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Invites

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Poster

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On-site campaign