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Bahlsen By Design

  • Client: Bahlsen
  • Year: 2021
  • Discipline: Campaign design, Website

2021 saw German biscuit brand Bahlsen launching a brand new packaging look & feel.

MLG UK developed the launch campaign, with ML Profero being in charge of the website’s full re-design. ‘Bahlsen By Design’ introduces the new iconic identity, taking it into the above-the-line media space across TV, digital, print, shopper, social media & brand activation ideas.

The ATL work ran in Germany, the UK, Italy & France.

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48 sheet

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48 sheet

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Double page spread ad

The campaign and website’s new design support the brand’s recent positioning to operate a transformation and ditch the traditional FMCG model.

The art direction takes inspiration from the refreshed packaging identity, created by Auge, which places the iconic Bahlsen logo and the biscuits front and centre of each box.

It celebrates and reveals the very essence of the updated design, reflecting the brand’s heritage which is steeped in art and design history and embodying Bahlsen’s commitment to quality, craft and attention to detail.

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Editorial ad

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OOH ads range

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Website

TV Commercial

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Mood visual

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Visual merchandising

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Flagship store

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Merch