KORE | Elisabeth Bolzon

KORE is a line of innovative hair and skin health care solutions, integrating traditional Chinese medicine concepts with modern biotechnological techniques to revolutionise care practices.

The premium products not only are engineered with innovative biotechnologies and top-class industry standards but also use natural ingredients, plant-based raw materials and recycle PET plastics packagings, striving to empower and express natural beauty with efficacy, simplicity, and creating hair and skin that radiates healthy brilliance from the inside out.

Packaging range

Unfolded packaging

Unfolded Scalp Toner packaging

Scalp Toner packaging

KORE’s philosophy draws its inspiration from balancing nature with R&D practises as well as Chinese traditional medicine with today’s science and technology.

A sharp-looking yet elegant logo with its stylised yin-yang like O, a duotone colour scheme (deep China blue and soft pink off- white—think Chinese delicate porcelain), clean-cut layouts and innovative bespoke packagings encompass concepts of balanced duality and scientific expertise.

After launching four products (a scalp toner, a lash / brow serum and scalp / skin ampoules) KORE achieved recognition such as “Best Luxury Haircare Brand” at the Vogue Beauty Awards.

Scalp & Skin Ampoules packaging

Range

Salon Shop interior

Bahlsen By Design

The Pass

2021 saw German biscuit brand Bahlsen launching a brand new packaging look & feel.

MLG UK developed the launch campaign, with ML Profero being in charge of the website’s full re-design. ‘Bahlsen By Design’ introduces the new iconic identity, taking it into the above-the-line media space across TV, digital, print, shopper, social media & brand activation ideas.

The ATL work ran in Germany, the UK, Italy & France.

48 sheet

48 sheet

Double page spread ad

The campaign and website’s new design support the brand’s recent positioning to operate a transformation and ditch the traditional FMCG model.

The art direction takes inspiration from the refreshed packaging identity, created by Auge, which places the iconic Bahlsen logo and the biscuits front and centre of each box.

It celebrates and reveals the very essence of the updated design, reflecting the brand’s heritage which is steeped in art and design history and embodying Bahlsen’s commitment to quality, craft and attention to detail.

Editorial ad

OOH ads range

Website

TV Commercial

Mood visual

Visual merchandising

Flagship store

Merch

Maison Essaine

KORE

The Pass is a nationwide campaign for UK charity Art Fund's National Art Pass—an initiative launched in 2011 which grants its members with free and discounted access to hundreds of museums and galleries.

The creative literally enumerates the multitudinous advantages available with the Pass. It takes an emotional approach, different from previous campaigns, usually focused on the art and economical benefits only. The radio pieces feature voiceovers from Adam Buxton and Lauren Laverne.

16 sheets set

Tube panels set

I created a range of typographic executions visually parting from image-led prior campaigns and aligning with the new creative message.

Listing varied kinds of benefits, the text is set adopting the stream of consciousness narrative style. This reinforces the campaign's emotional angle both visually and in an appropriate literary way.

The campaign also ran some Christmas themed press ads.

Press ads

Press selection

Cross track 16 sheet

Christmas press ad in Time Out

Christmas special press ads

Social posts

KORE

Steady and Strong