The Truth Project is part of the Independent Inquiry into Child Sexual Abuse, which was set up in 2015 and investigates organisations that have failed to protect children from sexual abuse. The initiative, created for victims and survivors of child sexual abuse, encourages them to share their experience within a supportive and confidential setting and to contribute to the IICSA's mission.
MullenLowe London was originally appointed to handle an advertising campaign for The Truth Project to help drum up support and interest. This year's campaign develops from the original one that ran late 2017 – early 2018. I refined the visual identity and the campaign, making Truth Project a more visible brand, supported by a range of executions conveying greater assertiveness. Photograhy by Sebastian Novels.
New logo and steps in progression
6 sheets range
48 sheets range
Press ad in Metro
Press ads range
Old (left) and refreshed (right) press ads designs
Multi-faces executions (25x4 press ad and 300x500 banner)