Winner of Campaigns for Good Awards 2019 in the category Public Sector: Best Health Cause Campaign.
The Truth Project is part of the Independent Inquiry into Child Sexual Abuse, which was set up in 2015 and investigates organisations that have failed to protect children from sexual abuse. The initiative, created for victims and survivors of child sexual abuse, encourages them to share their experience within a supportive and confidential setting and to contribute to the IICSA's mission.
MullenLowe London was originally appointed to handle an advertising campaign for The Truth Project to help drum up support and interest. This year's campaign develops from the original one that ran late 2017 – early 2018. I refined the visual identity and the campaign, making Truth Project a more visible brand, supported by a range of executions conveying greater assertiveness. Photograhy by Sebastian Novels.
New logo and steps in progression
6 sheets range
48 sheets range
Press ad in Metro
Press ads range
Old (left) and refreshed (right) press ads designs
Multi-faces executions (25x4 press ad and 300x500 banner)
Multi-faces 48 sheet
The new set of ads for the Truth Project follows on previous year’s poster & radio campaign. It builds on a similar sentiment, with the original line “I will be heard” evolved to “It’s time to be heard” and empty speech bubbles to visually express the need for victims and survivors of child sexual abuse to be heard.
The print formats’ art direction retains the editorial feel already present on the "I will be heard" executions. This time, it heroes the beautifully shot images, with text set small around these, recedingly framing and supporting the silhouettes and accompanying bubbles.