Awarded a Creative Circle BRONZE as Outdoor / Best Regional Poster. 2017.
Awarded a Creative Circle BRONZE as Charity + Public Service / Best Charity and Public Service Poster. 2017.
Awarded a Creative Circle BRONZE as Press / Best Tactical Press (Campaign). 2017.
BHF’s new campaign Unexpected aims at maintaining awareness of heart disease and making the public care more deeply about its sudden nature and devastating effects.
I devised a range of visually striking long copy ads. Each execution draws attention to a contextually bespoke and hard-hitting message. Delivered across a variety of media, the campaign sets out to interrupt daily routines and mirrors the unexpected and indiscriminate impact of the disease.
London tube panel and train card
Taxi seat and mirror cling
Coffee cup and cinema ticket
Valentine's Day press ads
The campaign also took over several daily features in The Sun's David Hockey special edition, including the sports and TV sections.
On the night of publication, a series of adverts were written so to specifically refer to the editorial content. I set the texts of each of them almost simultaneously and right before pages go to the press. In changing the paper's regular content, the advertorial takeover disrupted readers' routines, again highlighting the unexpected impact of heart disease.